.editorial-article{padding-top:130px}.editorial-article .blog-narrow{max-width:820px}.editorial-kicker{display:inline-flex;align-items:center;gap:8px;margin-bottom:12px;padding:7px 11px;border:1px solid rgba(75,127,212,.2);border-radius:999px;background:#4b7fd412;color:var(--accent);font-size:11px;font-weight:800;letter-spacing:.07em;text-transform:uppercase}.editorial-kicker:before{content:"";width:7px;height:7px;border-radius:50%;background:linear-gradient(135deg,#4b7fd4,#56c2c6)}.editorial-title{max-width:800px;margin:0 0 16px;font-size:clamp(2.35rem,5.2vw,4.4rem);line-height:1.02;letter-spacing:-.045em}.editorial-dek{max-width:740px;margin:0 0 16px;color:var(--muted);font-size:clamp(18px,2.2vw,22px);line-height:1.55}.editorial-meta{padding-bottom:24px;border-bottom:1px solid var(--border);color:var(--light);font-size:13px}.editorial-summary{margin:34px 0 24px;padding:26px;border:1.5px solid rgba(75,127,212,.22);border-radius:20px;background:linear-gradient(135deg,#4b7fd414,#56c2c617)}.editorial-summary-label{display:block;margin-bottom:13px;color:var(--accent);font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.editorial-summary h2{margin:0 0 12px;font-size:1.4rem}.editorial-summary ul{display:grid;gap:9px;margin:0;padding:0;list-style:none}.editorial-summary li{position:relative;padding-left:24px;color:#26364f;font-size:15px;line-height:1.55}.editorial-summary li:before{content:"\2713";position:absolute;left:0;color:var(--green);font-weight:900}.editorial-toc{margin:0 0 38px;padding:24px;border:1px solid var(--border);border-radius:18px;background:var(--white)}.editorial-toc h2{margin:0 0 14px;font-size:1.15rem}.editorial-toc ol{display:grid;grid-template-columns:1fr 1fr;gap:9px 24px;margin:0;padding:0;list-style:none;counter-reset:editorial-toc}.editorial-toc li{counter-increment:editorial-toc}.editorial-toc a{display:grid;grid-template-columns:26px 1fr;align-items:start;gap:8px;color:var(--text);font-size:13.5px;font-weight:650;line-height:1.4;text-decoration:none}.editorial-toc a:before{content:counter(editorial-toc,decimal-leading-zero);color:var(--accent);font-size:11px;font-weight:800;line-height:1.8}.editorial-toc a:hover{color:var(--accent)}.editorial-body{color:#26364f;font-size:17px;line-height:1.78}.editorial-body section{scroll-margin-top:100px}.editorial-body h2{margin:58px 0 16px;color:var(--text);font-size:clamp(1.65rem,3vw,2.15rem);line-height:1.2;letter-spacing:-.025em}.editorial-body h3{margin:30px 0 10px;color:var(--text);font-size:1.2rem;line-height:1.35}.editorial-body p{margin:0 0 18px}.editorial-body a{color:var(--accent);font-weight:650}.editorial-body strong{color:var(--text)}.editorial-lead-letter:first-letter{float:left;margin:7px 9px 0 0;color:var(--navy);font-size:3.8rem;font-weight:800;line-height:.75}.editorial-pullquote{margin:30px 0;padding:24px 26px;border-left:4px solid var(--accent);border-radius:0 16px 16px 0;background:var(--page-bg2);color:var(--navy);font-size:clamp(1.25rem,2.4vw,1.65rem);font-weight:750;line-height:1.4}.editorial-compare{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:28px 0}.editorial-compare-card{padding:22px;border:1.5px solid var(--border);border-radius:17px;background:var(--white)}.editorial-compare-card.is-resolution{border-color:#56c2c673;background:linear-gradient(135deg,#56c2c614,#61ce7014)}.editorial-compare-card>span:not(.editorial-visual-mark){display:block;margin-bottom:8px;color:var(--light);font-size:10px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.editorial-visual-mark{display:grid;place-items:center;width:38px;height:38px;margin-bottom:14px;border-radius:12px;background:#4b7fd41a;color:var(--accent)}.editorial-visual-mark.is-resolution{background:#56c2c624;color:#258f91}.editorial-visual-mark svg{width:21px;height:21px;fill:none;stroke:currentColor;stroke-width:1.9;stroke-linecap:round;stroke-linejoin:round}.editorial-compare-card h3{margin:0 0 8px;font-size:1.1rem}.editorial-compare-card p{margin:0;font-size:14.5px;line-height:1.6}.editorial-stack{display:grid;grid-template-columns:repeat(2,1fr);gap:11px;margin:24px 0 30px}.editorial-stack div{padding:17px 18px;border:1px solid var(--border);border-radius:14px;background:var(--white);color:var(--text);font-size:14px;font-weight:700}.editorial-metric{display:grid;grid-template-columns:1fr auto 1fr;align-items:stretch;gap:12px;margin:28px 0}.editorial-metric-card{padding:22px;border-radius:17px;background:var(--page-bg2)}.editorial-metric-card.is-better{background:var(--navy);color:#fff}.editorial-metric-card span{display:block;margin-bottom:9px;color:var(--light);font-size:10px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.editorial-metric-card.is-better span{color:var(--teal)}.editorial-metric-card p{margin:0;font-size:16px;font-weight:750;line-height:1.45}.editorial-metric-arrow{align-self:center;color:var(--accent);font-size:24px;font-weight:800}.editorial-channels{display:flex;flex-wrap:wrap;gap:9px;margin:22px 0}.editorial-channels .channel-chip{display:inline-flex;align-items:center;gap:9px;padding:9px 14px 9px 10px;border:1px solid rgba(75,127,212,.22);border-radius:999px;background:#ffffffd1;box-shadow:0 4px 12px #0e21440a;color:var(--navy);font-size:13px;font-weight:700}.channel-icon{display:grid;place-items:center;width:28px;height:28px;border-radius:9px;background:#fff;box-shadow:0 2px 8px #0e214414}.channel-icon svg{width:17px;height:17px;fill:none;stroke:currentColor;stroke-width:1.9;stroke-linecap:round;stroke-linejoin:round}.channel-email .channel-icon{color:#4b7fd4}.channel-whatsapp .channel-icon{color:#128c7e}.channel-instagram .channel-icon{color:#c13584}.channel-facebook .channel-icon{color:#1877f2}.channel-facebook .channel-icon svg{fill:currentColor;stroke:none}.channel-livechat .channel-icon{color:#0e2144}.channel-webshop .channel-icon{color:#61a83b}.editorial-flow{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin:24px 0 30px;counter-reset:flow}.editorial-flow div{counter-increment:flow;padding:17px 13px;border:1px solid var(--border);border-radius:14px;background:var(--white);color:var(--text);font-size:12.5px;font-weight:700;line-height:1.4}.editorial-flow div:before{content:counter(flow);display:flex;align-items:center;justify-content:center;width:24px;height:24px;margin-bottom:10px;border-radius:8px;background:var(--navy);color:#fff;font-size:11px}.editorial-boundaries{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:24px 0}.editorial-boundaries .boundary-card{padding:20px;border:1.5px solid var(--border);border-radius:16px;background:var(--white)}.editorial-boundaries .is-predictable{border-top:3px solid #42A866}.editorial-boundaries .is-uncertain{border-top:3px solid #D89A2B}.editorial-boundaries .is-sensitive{border-top:3px solid #D65D5D}.boundary-signal{display:grid;place-items:center;width:34px;height:34px;margin-bottom:13px;border-radius:11px}.is-predictable .boundary-signal{background:#42a8661f;color:#2f8b50}.is-uncertain .boundary-signal{background:#d89a2b21;color:#a86e0e}.is-sensitive .boundary-signal{background:#d65d5d1f;color:#b14343}.boundary-signal svg{width:18px;height:18px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}.editorial-boundaries strong{display:block;margin-bottom:5px;font-size:14px}.editorial-boundaries p{margin:0;color:var(--muted);font-size:13px;line-height:1.55}.editorial-checklist{margin:24px 0;padding:24px;border-radius:18px;background:var(--navy);color:#fff}.editorial-checklist h3{margin:0 0 14px;color:#fff}.editorial-checklist ul{display:grid;gap:10px;margin:0;padding:0;list-style:none}.editorial-checklist li{position:relative;padding-left:24px;font-size:14.5px;line-height:1.5}.editorial-checklist li:before{content:"\2713";position:absolute;left:0;color:var(--teal);font-weight:900}.editorial-question{margin:48px 0 14px;padding:30px;border-radius:20px;background:linear-gradient(135deg,#0e2144,#18396f);color:#fff;text-align:center}.editorial-question span{display:block;margin-bottom:9px;color:var(--teal);font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.editorial-question p{margin:0;font-size:clamp(1.4rem,3vw,2rem);font-weight:800;line-height:1.3}.editorial-note{margin:28px 0;padding:22px;border:1.5px solid rgba(86,194,198,.35);border-radius:16px;background:#56c2c612}.editorial-note strong{display:block;margin-bottom:5px}.editorial-note p{margin:0;font-size:15px}.editorial-brand-cue{display:grid;grid-template-columns:48px 1fr;align-items:start;gap:15px}.editorial-brand-cue img{width:42px;height:42px;padding:7px;border-radius:13px;background:#fff;box-shadow:0 5px 14px #0e214417}@media (max-width: 768px){.editorial-article{padding-top:116px}.editorial-title{font-size:2.45rem;line-height:1.05}.editorial-dek{font-size:17px}.editorial-summary,.editorial-toc{padding:20px 17px}.editorial-toc ol,.editorial-compare,.editorial-stack{grid-template-columns:1fr}.editorial-body{font-size:16px;line-height:1.72}.editorial-body h2{margin-top:46px}.editorial-metric{grid-template-columns:1fr}.editorial-metric-arrow{transform:rotate(90deg);justify-self:center}.editorial-flow{grid-template-columns:repeat(2,1fr)}.editorial-boundaries{grid-template-columns:1fr}}@media (max-width: 420px){.editorial-title{font-size:2.05rem}.editorial-summary h2{font-size:1.25rem}.editorial-flow{grid-template-columns:1fr 1fr}}